When examining Deadwood STR Economics, owners quickly discover why this Black Hills market remains one of the most profitable short-term rental hubs in the region. Between year-round tourism, casino traffic, nearby outdoor recreation, and national events like the Sturgis Motorcycle Rally, Deadwood offers a revenue profile that differs from nearly every other town in the surrounding market.
How Deadwood’s Tourism Structure Supports STR Demand
Deadwood is uniquely positioned with a diversified tourism base. Gaming, concerts, conventions, history tourism, and ATV/snowmobile trails support consistent year-round demand. This creates STR performance that is less volatile than seasonal-only destinations.
Owners can expect strong mid-week stays (rare in most mountain towns), higher winter occupancy driven by events and casinos, and premium ADR opportunities during key weekends.
For deeper data on expected numbers, you can reference our STR Revenue Calculator.
Seasonal Economics: What Peaks and Valleys Look Like
While Deadwood shows demand year-round, the economics still follow a pattern:
- Peak Summer (June–August): Highest ADRs, fullest calendars, more families and outdoor travelers.
- Rally Week: The single most profitable week of the year for many owners.
- Fall: Strong weekends, moderate mid-week activity.
- Winter: Casinos, snowmobiling, and indoor entertainment keep occupancy surprisingly high.
- Spring Shoulder: Lower ADRs but still meaningful occupancy due to events and gaming.
Deadwood ADR & Occupancy Snapshot
Adjust the slider to estimate monthly potential based on typical Deadwood STR Economics.
Estimated Monthly Revenue: $3,364
Deadwood STR Economics: Key Revenue Drivers
Several factors push Deadwood’s returns ahead of similar markets:
- Gaming Traffic: Rare for a mountain town and supports mid-week bookings.
- Walkability: Properties near downtown or trolley access earn premium ADR.
- Event Density: Concerts, poker tournaments, festivals, and historical events.
- ATV/Snowmobile Tourism: Brings consistent weekend demand year-round.
- Low Hotel Room Supply: Limited modern hotels boost STR competitiveness.
These factors combine to create a revenue environment where occupancy stays high even when ADR softens, offering strong annualization.
Curious What Your Deadwood STR Could Earn?
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