In the world of luxury short-term rentals, upselling isn’t about squeezing more dollars from guests — it’s about elevating their stay. Done thoughtfully, it creates win-win experiences where guests feel pampered and owners boost revenue naturally.
1. Focus on Enhancing, Not Selling
Guests book premium Airbnbs for ease, comfort, and exclusivity. Instead of promoting add-ons aggressively, position them as personalized options that complete the stay. Think: “Would you like us to have the firewood stacked and ready?” rather than “Add firewood for $25.”
2. Offer Thoughtful Upgrades That Fit Your Property
Align premium options with your property’s vibe. A mountain cabin might offer a stocked hot-chocolate bar, while a downtown loft could include a curated wine selection or local tasting recommendations. Every upgrade should feel like it belongs there.
3. Time Your Offers Strategically
Guests are most receptive to upsells after booking and right before arrival — moments when excitement peaks. Use automated messages or a simple follow-up email that highlights available add-ons without pressure: “Would you like us to arrange an early check-in or a stocked fridge?”
4. Keep It Seamless and Simple
The key to successful upselling is frictionless integration. Use Airbnb’s “special offer” tool or include easy payment links. Make it so guests can say “yes” with one click — no forms, no awkward back-and-forth.
5. Let Guests Discover the Value
Upsells should feel like insider privileges, not a menu of charges. Frame them as exclusive access or convenience perks: “Private sauna session,” “Fire-pit setup with local snacks,” or “In-home massage with a local therapist.” Let guests choose the level of luxury that fits them.
6. Subtlety Is the Secret
Avoid constant reminders or pop-ups. Instead, showcase premium touches in your listing photos and descriptions. Guests will see that the experience can expand — without feeling like they’re being sold to.
Upselling isn’t a pitch — it’s storytelling. When done right, it amplifies your property’s identity and transforms a great stay into a memorable one.
Want help designing irresistible upgrades for your listing?
Get Your Property Evaluated
